BCD Professional Services Client Success Story

Kelly's Kids is the largest home-party sales company in the US, specializing in children's apparel. Kelly's Kids classic styles have been featured at home parties across the United States since 1982. Kelly's Kids products have traditionally been sold by areas sales representatives and through home parties.

As of July, 2003 Kelly's Kids products can also be purchased via their web site at www.kellyskids.com. This new on-line shopping experience is powered by WebSmart. The project was a collaborative effort involving the administrative and IT staff at Kelly's Kids, the graphic design work of Red Stick Internet Services (www.redstick.com), and the programming efforts of BCD Consulting Group.

WebSmart development took place at BCD Consulting Group using a test library supplied by Kelly's Kids. There was a constant flow of information between the consulting team and the folks at Kelly's Kids as development progressed. After completion, the WebSmart programs and definitions were simply sent to Kelly's Kids via email where they were recompiled on their production system (BCD Consulting Group can also be done via direct access or access via a VPN to the client AS/400).

The site is driven by SQL and includes administrative facilities to manage the menus and inventory. The drop down menus and sub-menus are entirely soft coded so product categories and sub-categories can be added and changed at will. As the next season approaches, Kelly's Kids staff can prepare the menus and items, test the look and feel, and then make the switch overnight.