Site redesign with dynamic content maximizes product visibility
The design of the site maximizes visibility to Wenger products by providing access by market or product line. The HTML version of the site allows customers who do not have Flash the ability to fully navigate. The successful design and implementation was a cooperative team effort between our two partners, BCD and Accompany Software.
Joe Lutterman, IS Director
Shopping cart Challenge: Market-driven website
With increased market diversity, Wenger recognized a need to redesign their public web site to be more market driven, allowing their prospective and current customers to access products and information specifically designed for their individual market segment. Wenger also recognized the need to create a site that demonstrated leading edge technology and was alive with images of their products.
Solution: XML and HTML site with dynamic content
The web site was developed using Flash which projects a progressive and crisp image, indicative of Wenger's product line. The site is served by an Apache web server and data is delivered to the Flash front-end by WebSmart programs developed in a joint effort by BCD and Wenger's IT staff. BCD also developed an HTML version of the site for non-Flash compatible browsers.
In addition to the unique combination of Flash and WebSmart programs, the site is also entirely driven by dynamic content. Product images, information and page layout are all determined by content derived from a database designed cooperatively by BCD and Wenger programmers to deliver ultimate flexibility. This allows Wenger to deliver market specific information for products that in fact may exist in multiple markets.
To assist with the design of their new site Wenger contracted the services of Accompany Software in Minneapolis. Accompany conducted a thorough review of the existing site, interviewed Wenger staff to develop user requirements, and worked closely with Wenger's marketing staff to develop a site infrastructure that satisfied the demands of the varied markets and customers that Wenger services.
About Wenger Corporation
Since 1946, Wenger Corporation has been manufacturing innovative products servicing a variety of markets including elementary to post-secondary music education, the performing arts, theater, places of worship and more. They are recognized as an industry leader with a reputation for supplying durable and versatile products with real value and proven return on their investment. Located in Owatonna, Minnesota, Wenger now offers nearly 600 products to customers worldwide and employs over 500 people.